AMORE YONGSAN is a flagship store where you encounter the beauty of Amorepacific.
Carefully curated flagship brands and products,
a beauty lab where we research together with our customers, and future-forward beauty services all come together here, in a space where today's beauty and tomorrow's beauty gently connect.
In Yongsan, the heart of K-Beauty, AMORE YONGSAN proposes a new way of encountering beauty.
House of New Beauty
A space to explore, experience, and shape your own beauty.
We bring the beauty of the world together in one place. From makeup that adds vitalityto your day to skincare that nurtures tomorrow's wellness, we offer beauty that shines, lasting and radiant, attuned to every season and every taste. This is a journey of creating new beauty, together with our customers.
At AMORE BEAUTY LAB, you can witness the research process and its outcomes firsthand and see how the voices of our customers grow into new products and services.
We help you uncover the beauty that is yours alone.
Through precise diagnostics of your skin and scalp, along with data- and
technology-driven recommendations, we offer products optimized for you.
Customized beauty services — where textures and colors are crafted on the spot
to match your condition and taste — are also part of the experience.
Here, we hope you will encounter a new kind of beauty, one that is truly, uniquely yours
Explore AMORE YONGSAN
BEAUTY LIBRARY
This is a curated beauty space where you can explore AMOREPACIFIC's flagship brands and signature products at your own pace.
GIFT SELECTION
We offer gifts and curated wrapping services for special occasions.
RECEPTION
This is our customer service desk.
We offer support with payment, exchanges, and tax refunds, as well as store tours.
MEET-UP LOUNGE
This is a private beauty lounge where brands and customers connect face to face, with intimate programs such as classes, talks, and hands-on product sessions.
FRAGRANCE LAB 1, 2
This lab analyzes scent preferences and sensory responses to gain insights for fragrance development.
CONSUMER INTERVIEW ROOM
This is a space where we listen closely to what customers think and experience, and turn it into insights.
CITY LAB diagnosis & consulting
AMOREPACIFIC's researchers combine precise diagnostics of your skin and scalp with data-driven analysis to offer personalized beauty solutions.
MISE-EN-SCENEPERFECT SERUM BESPOKE
A personalized hair care service that blends your Perfect Serum on the spot,
based on your hair condition and scent preferences.
*No reservation required (15,000 KRW per product / 20 minutes)
LABO-H SCALP BAR
A specialized scalp care service where you can experience personalized care and product routines tailored to your scalp condition, with LABO-H products.
Book a service
CITY LAB Skinor Scalp Consultation
Skin or scalp analysis with personalizedrecommendations in a 1:1 consultation.
• Basic 30 min / 1 person
• Intensive 60 min / 1 person
*Available with purchase
Global MAKE-UP CLASS
Learn the techniques of professional makeup artists.
• 60 min / up to 8 people
*Complimentary
HERA CUSTOM MATCHSILKY STAY FOUNDATION& BLACK CUSHION
Create a custom-matched foundation with a professional artist, based on skin tone and skincare consultation.
• 60 min / 1 person
• Silky Stay 70,000 KRW
• Reflection Skin Glow 72,000 KRW
• Black Cushion 52,000 KRW
HERA CUSTOM MATCHSENSUAL LIP
Create your own custom-matched lip color with a professional artist, based on personalized consultation.
• 60 min / 1 person
• Sensual Lip 45,000 KRW
AMORE YONGSAN
📍 2F, Amorepacific Headquarters,
100 Hangang-daero, Yongsan-gu, Seoul, Korea
📞 +82 2 6040 2557
🔍 Instagram
@amorestore.official
⏰ Opening Hours
Mon: 2:00 PM – 8:00 PM / Tue – Sun: 10:30 AM – 8:00 PM
Closed on Seollal (Lunar New Year) and Chuseok (Korean Thanksgiving),
including the following day, as well as Christmas Day and company holidays