
Celebrating 80 Years of Beauty
Discover the timeless icons that shaped Amorepacific’s legacy.
From long-loved classics to meaningful innovations, these products have stood the test of time — cherished by generations and now reintroduced in honor of our 80th anniversary.
Discover Sulwhasoo’s Legacy
From Korea’s first ginseng cosmetics to the First Care Activating Serum — sold every 10 seconds
Amorepacific’s Retinol Heritage
Over 30 years of innovation — from Korea’s first stabilized retinol to cutting-edge technology
The Cushion That Started It All
From the first cushion to Korea’s No.1 — defining the global standard
The Original Easy Skincare
Discover the roots of K-beauty with Amorepacific’s iconic sheet masks and sleeping masks — simple, effective, and globally loved
Derma Beauty, Born from Pharma
AESTURA and ILLIYON deliver trusted derma beauty
Honoring Korea’s Green Tea Heritage
Born from a founder’s dream, OSULLOC carries forward the spirit of green tea culture