VOLUME MAKEUP GLOSS TO CREAT BRIGHT AND CLEAR SHEEN Shining glow makes lips look clear and juicy with a plumping makeup look COMFORTABLE AND SMOOTH TEXTURE Improved adherence with less stickiness. Sense of refreshing rather than spicy feeling         *Compared to...

EXTRAORDINARY HYDRATION 30-hour lasting moisturization #30-hour lip balm*. Moisturizing ingredients such as Evening Primrose Oil and phytosterol contained. #112 BORN FREE: contains 10,000ppm of Ceramide**, keeping the lips feel comfortable until the next day. *Results of clinical tests on 33 female adults aged 20~39,...

LAYERLESS MATTE COVER Layerless Matte Cover is the coverage technology of BLACK CUSHION that tackles the blending issues of matte makeup and ensures seamless blending to cover skin imperfections while still showing the true individual beauty 24 HOUR HIGH-END STAY darkening-free color + non-clumping...

NEW COLORS, NEUTRAL SOFT LOOK Color harmony with a mysterious atmosphere as if a layer of soft blur filter was applied. A neutral soft makeup look completed with the soft velvet texture and rich colors. SOFT BLUR SMUDING A new definition of luxury velvet...

Glossy lips with dewy glow from within Dewy glow lip tint with the formula specially designed to deliver lasting hydration deeply into the lips and give beautiful, soft dewy glow Sheer color that blends gently on the lips Sheer and Clear beautiful color blends...

NEW SHEER VELVET A NEW velvet texture that runs over the lips smoothly, almost like a veil of silk, leaving a lustrous and moist velvety finish COMFORT FITTING Blends onto the lips nicely and comfortably and feels almost weightless. A paste that melts at...

THE FIRST STEP TO GLOWY SKIN Daily tone-up sun cream that restores skin's natrual healthy glow and offers protection against stimuli in the harmful environment of the city including UV rays, infrared rays, blue light, and PM 2.5. MILD-SUN CREAM #Mild UV, powerful against...

Skin-loving cushion with skincaring benefits Clean formula rich in skincare ingredients offering 24H hydration and 24H COMFORT COVER™ on the skin. Buildable coverage Fine-textured particles blend in with the skin seamlessly to offer 24H UNINTERRUPTED MAKEUP™ and glow-from-within look. High-performance, sustainable beauty Innovative cushion...

BUILDABLE COLOR AND GLOW Long lasting tint that can be layered from sheer to full coverage – a buildable formula. Able to create natural and bold look depending on the coverage COMFORTABLE HYDRATING FORMULA A comfortable, long wear product that keeps your lips nourished...

Innovative Clay Powder Innovative powder type primer that creates 24-hour lasting makeup ready skin base with a single touch Creates a makeup ready canvas Creates a smooth skin canvas free of pores through effective pore & texture coverage Blends perfectly with 1-2 touches!  Wide...

4 COLORS FOR ALL Four-color eyeshadow palette born out of collaborations with researchers and makeup artists Combination of wearable colors created based on research on individual shades to present a delicate mood SILKY SOFT & LONG WEAR TEXTURE Soft and silky texture felt on...

Hydro glow skin (#my_skin_but_better) DEEPLY HYDRATING: Beautiful, makeup-ready, hydrated skin. RADIANCE ENHANCING : A soft luxurious beige glow to flatter the skin’s natural tone. MAKEUP PRIMING: Keeps the skin glowy and hydrated to help it take makeup better. Makeup-Ready skin texture Primer with a...

LIGHT-FIT FORMULA: Moisturizing sun cream that adheres thinly but does not stick to skin. It applies smoothly and evenly, creating an ideal skin base. STRONG DEFENSE BUT MILD FOR SKIN #Mild #Hypoallergenic Safe formula sun cream for all - even sensitive skin. √ Sensitive...

SOFT FINISH STAY The spherical silicone powder and fixing powder keep sebum under complete control to keep your skin smooth, soft, and matte for longer. The pink base color adds a brighter and more vibrant tone to your skin, and the fine pearl particles...

PROTECTS SKIN FROM HARMFUL ENVIRONMENTS OF THE CITY Daily sun care product that helps rejuvenate the look of the skin with thorough protection against UV rays and the harmful environment of the city. 5-DEFENSE SYSTEM UVA, UVB, blue light, PM2.5 and IR Strong protection...

CREAMY FORMULA INFUSED WITH 76% ESSENCE -Creamy texture blends in smoothly onto the skin, giving the skin a natural and luxurious finish -Hydrating coverage that doesn't feel stuffy even applied on a wide area -Skin irritation tested, Hypo allergenic tested, dermatology tested, and eye...

5-DEFENSE SYSTEM UVA, UVB, blue light, PM2.5 and IR Strong protection from UV rays and the harmful environment of the city COOLING & SOOTHING SUN BALM Drops skin temperature by -2˚C upon applying along with moisture-soothing effect* *Comparison immediately after applying, limited to temporary...

Long lashes Your lashes can look naturally long with fine fibers that are 1/4 - 1/5 the size of real lashes. Long-lasting lash curling Ultra-light content lighter than water sustains the curling effect for longer when applied after the eyelash curler. Strong waterproof effect...

Moisture serum formula, working gently on skin The blending emulsion formula containing sugar cane-derived Squalane makes skin texture feel smooth and the fluid in moisture serum formula protects skin by forming a moisture film. Hydro-radiant skin, glowing clearly and brightly The formula containing *Hydro...

Multi-proof eyeliner that fixes quickly with a clean finish that lasts without any smudging This powerful multi-proof eyeliner fixes itself quickly with a sophisticated, matte finish and stays on without being removed by water, sweat or sebum. Brush pen eyeliner with ink tank for...

The synergy of instant improvement of skin radiance and moisture upon application The formula containing micro vita beads that deliver vitamin C derivative and phytosterol stably to skin moisturizes and firms up skin while gently rolling on skin and provides sensuous satisfaction as well....

Skin-boosting toner, densely filling skin with moisture starting from within The boosting toner refreshingly fills skin with moisture without any taut feeling with a water essence formula. It opens skin’s moisture passages with formula containing Trehalose, a substance of artificial tears. Hydro-radiant skin, glowing...

Dramatic curls A slim brush with a short rod and a handy grip for extreme curling. Smooth touch A smooth touch to the eyelashes. Smudge-free Forms a thin and light film giving a smudge-free smooth surface to the eyelashes.