Are you planning to visit Seoul?

Curious about Korean beauty culture?

Introducing Amore Seongsu, the representative K-beauty destination in Seoul.

Seongsu area, where the store is located, is the latest trendy and hip neighbourhood regarded as the Brooklyn of Seoul.

To feel the atmosphere of the area and want to navigate K beauty products of Amorepacific, Amore Seongsu is 'the' perfect destination for that.

New and shiny things are young and beautiful.

Intrinsic beauty that blooms after enduring over a long time has a depth that cannot be replaced, as well as a preciousness that new things cannot provide.

Walls finished with rough concrete, various devices installed everywhere for maintenance, uneven floors and stairs and a sudden appearance of low ceilings and reappearance of high ceilings as if they had been there from the start.

This place, which contains the local atmosphere of Seongsu-dong, which was once a factory area, was a space where cars were taken care of and repaired over a long period of time.

We have carefully prepared a story about the ‘intrinsic beauty’ that we wish to convey to everyone in this place that is rough but full of unique style after enduring the years.

Try a creamy texture that your skin loves this season. Give yourself the gift of relaxation through the joy of discovering the perfect lip color, and by feeling the sunlight and a green garden through the large window.

Amore Seongsu is a place where we face ourselves through colorful and sincere experiences, explore and discover our natural beauty and get to know our own ‘beauty.’

Amore Seongsu

Visit us
7, Achasan-ro 11-gil, Seongdong-gu, Seoul, Republic of Korea

Opening hours
Tuesday – Sunday : 10:30 am – 8:30 pm
Closed on Mondays

Cleansing Room

Prepare the skin for the Amore Seongsu
experience by removing any skin waste from
outdoor activities in this private space.

Beauty Library

Visitors can enjoy over 1,000 Amorepacific’s products
according to their own tastes.
Enjoy this journey of discovering
your own beauty through relaxation and experiencing

Garden Lounge

The Lounge is a space where visitors can
experience cosmetics comfortably while looking at the calm,
moist Seongsu Garden, taking in its pleasant and relaxing feelings.
Sit freely and enjoy the various elements of Seongsu
Garden that change with the seasons.

Seongsu Flower Shop

Every day, the shop features fresh flowers and small bouquets made with care. Celebrate the season with a heartfelt gift for yourself or someone special.

The originality and wildness of nature, lost and forgotten by the expansion of the city, return here. The space that was covered with concrete for humans alone is transformed into a habitat for various creatures. This place becomes a resting area where people can feel the serenity and dewiness of an old forest away from the bustle and desolation of the city.

The elements that make up the actual garden, such as plants, rocks and moss, have been placed in detail to delicately embody the nature of the forest. Around 120 kinds of plants and moss including native plants such as fragrant snowbell, hosta longipes, Korean mountain camellia, hosta longipes, carex mira kük and astilbe offer a harmony in Seongsu Garden.

And with the addition of a rain garden where rainwater gathers and flows by placing stones of different sizes along the garden, Amore Seongsu has created a small ecosystem known a the Seongsu Garden.

Sengsu Time

A mini meditation ritual is held every evening starting at 8:00 p.m. and lasts for 15 minutes in Amore Seongsu. When the sun sets, the interior lights are dimmed and a small light illuminates the Seongsu Garden, creating a calming

Visitors can sit in the Garden lounge and meditate while looking at the Seongsu garden in a calm atmosphere. Take time to focus on yourself and awaken your inner senses.

HERA Silky Stay Custom Match

Find the perfect shade for your skin tone through counseling with a makeup artist.

We produce foundation on the spot in a customized shade exclusively for you with HERA silky stay texture that smoothens skin. Customized foundation as the only one existing in the world is the freshest product as it is produced immediately upon receiving an order.

  • 125 Colors
  • 5 Skin Tones
  • Liquid Founddation
Program Guide

Up to 2 people can participate per session
(1 reserved person & 1 accompany)

₩70,000 per product (On-site payment)

45 minutes (Approx.)

Check Availability

Tonework Vegan 365+ Liquid Lipstick

Discover your perfect lip colors that make you shine as you are

Make artist offers skin tone analysis and virtual color simulations to help you express yourself with confidence. Embrace your individuality and shine brightly with our exquisite lip colors.

  • 366 Color Range
  • Gloss | Velvet
  • Vegan-formulated
  • Lemon Zest | Frosty Herb | Vanilla Luster | Figgy Woods | Pure Unscented
Program Guide

Up to 2 people can participate per session
(1 reserved person & 1 accompany)

₩30,000 per product (On-site payment)

45 minutes (Approx.)

Check Availability