Are you planning to visit Seoul?

Curious about Korean beauty culture?

Introducing Amore Seongsu, the representative K-beauty destination in Seoul.

Seongsu area, where the store is located, is the latest trendy and hip neighbourhood regarded as the Brooklyn of Seoul.

To feel the atmosphere of the area and want to navigate K beauty products of Amorepacific, Amore Seongsu is 'the' perfect destination for that.

New and shiny things are young and beautiful.

Intrinsic beauty that blooms after enduring over a long time has a depth that cannot be replaced, as well as a preciousness that new things cannot provide.

Walls finished with rough concrete, various devices installed everywhere for maintenance, uneven floors and stairs and a sudden appearance of low ceilings and reappearance of high ceilings as if they had been there from the start.

This place, which contains the local atmosphere of Seongsu-dong, which was once a factory area, was a space where cars were taken care of and repaired over a long period of time.

We have carefully prepared a story about the ‘intrinsic beauty’ that we wish to convey to everyone in this place that is rough but full of unique style after enduring the years.

Try a creamy texture that your skin loves this season. Give yourself the gift of relaxation through the joy of discovering the perfect lip color, and by feeling the sunlight and a green garden through the large window.

Amore Seongsu is a place where we face ourselves through colorful and sincere experiences, explore and discover our natural beauty and get to know our own ‘beauty.’

The originality and wildness of nature, lost and forgotten by the expansion of the city, return here. The space that was covered with concrete for humans alone is transformed into a habitat for various creatures. This place becomes a resting area where people can feel the serenity and dewiness of an old forest away from the bustle and desolation of the city.

The elements that make up the actual garden, such as plants, rocks and moss, have been placed in detail to delicately embody the nature of the forest. Around 120 kinds of plants and moss including native plants such as fragrant snowbell, hosta longipes, Korean mountain camellia, hosta longipes, carex mira kük and astilbe offer a harmony in Seongsu Garden.

And with the addition of a rain garden where rainwater gathers and flows by placing stones of different sizes along the garden, Amore Seongsu has created a small ecosystem known a the Seongsu Garden.