LAYERLESS MATTE COVER Layerless Matte Cover is the coverage technology of BLACK CUSHION that tackles the blending issues of matte makeup and ensures seamless blending to cover skin imperfections while still showing the true individual beauty 24 HOUR HIGH-END STAY darkening-free color + non-clumping...

Glossy lips with dewy glow from within Dewy glow lip tint with the formula specially designed to deliver lasting hydration deeply into the lips and give beautiful, soft dewy glow Sheer color that blends gently on the lips Sheer and Clear beautiful color blends...

Skin-loving cushion with skincaring benefits Clean formula rich in skincare ingredients offering 24H hydration and 24H COMFORT COVER™ on the skin. Buildable coverage Fine-textured particles blend in with the skin seamlessly to offer 24H UNINTERRUPTED MAKEUP™ and glow-from-within look. High-performance, sustainable beauty Innovative cushion...

3-second diagnosis, 3-minute customized care Skin Light Therapy Ⅱ The customized sensor offers moisture, radiance, and elasticity modes. The synergy of light and micro currents delivers energy to skin. Have radiant skin in a faster, more convenient, and perfect way. Have radiant skin in...

NEW COLORS, NEUTRAL SOFT LOOK Color harmony with a mysterious atmosphere as if a layer of soft blur filter was applied. A neutral soft makeup look completed with the soft velvet texture and rich colors. SOFT BLUR SMUDING A new definition of luxury velvet...

VOLUME MAKEUP GLOSS TO CREAT BRIGHT AND CLEAR SHEEN Shining glow makes lips look clear and juicy with a plumping makeup look COMFORTABLE AND SMOOTH TEXTURE Improved adherence with less stickiness. Sense of refreshing rather than spicy feeling         *Compared to...

4 COLORS FOR ALL Four-color eyeshadow palette born out of collaborations with researchers and makeup artists Combination of wearable colors created based on research on individual shades to present a delicate mood SILKY SOFT & LONG WEAR TEXTURE Soft and silky texture felt on...

EXTRAORDINARY HYDRATION 30-hour lasting moisturization #30-hour lip balm*. Moisturizing ingredients such as Evening Primrose Oil and phytosterol contained. #112 BORN FREE: contains 10,000ppm of Ceramide**, keeping the lips feel comfortable until the next day. *Results of clinical tests on 33 female adults aged 20~39,...

THE FIRST STEP TO GLOWY SKIN Daily tone-up sun cream that restores skin's natrual healthy glow and offers protection against stimuli in the harmful environment of the city including UV rays, infrared rays, blue light, and PM 2.5. MILD-SUN CREAM #Mild UV, powerful against...

LIGHT-FIT FORMULA: Moisturizing sun cream that adheres thinly but does not stick to skin. It applies smoothly and evenly, creating an ideal skin base. STRONG DEFENSE BUT MILD FOR SKIN #Mild #Hypoallergenic Safe formula sun cream for all - even sensitive skin. √ Sensitive...

BUILDABLE COLOR AND GLOW Long lasting tint that can be layered from sheer to full coverage – a buildable formula. Able to create natural and bold look depending on the coverage COMFORTABLE HYDRATING FORMULA A comfortable, long wear product that keeps your lips nourished...

Innovative Clay Powder Innovative powder type primer that creates 24-hour lasting makeup ready skin base with a single touch Creates a makeup ready canvas Creates a smooth skin canvas free of pores through effective pore & texture coverage Blends perfectly with 1-2 touches!  Wide...

Hydro glow skin (#my_skin_but_better) DEEPLY HYDRATING: Beautiful, makeup-ready, hydrated skin. RADIANCE ENHANCING : A soft luxurious beige glow to flatter the skin’s natural tone. MAKEUP PRIMING: Keeps the skin glowy and hydrated to help it take makeup better. Makeup-Ready skin texture Primer with a...

A triple function sun cream with a light, refreshing texture that protects the skin from UV rays and fine dust. The lightweight texture gets absorbed without a sticky finish and protects the skin from UV rays. No white cast, No sticky feeling The lightweight...

SOFT FINISH STAY The spherical silicone powder and fixing powder keep sebum under complete control to keep your skin smooth, soft, and matte for longer. The pink base color adds a brighter and more vibrant tone to your skin, and the fine pearl particles...

Anti-hair loss shampoo that helps improve the scalp condition. (Fresh Type) ProBiome™ The result of derma research, the patented probiotics of ProBiome™*, fixes the lost balance and creates a fertile environment for the scalp. *Refers to lactobacillus ferment lysate. [Patent no. 10-1993270] (Not viable...

Scalp cooling mask that takes care of excess sebum, oil, and dandruff at once. Deep Purifying Powerful deep cleansing effect of simultaneoysly removing dandruff, dead cell skin and oilness, with the added cooling sensation to relieve scalp that easily becomes greasy and feels itchy....

Enhancing Silky Oil that deeply nourishes the hair with a refreshing finish. Deep Nourishing The blend of fermented camellia oil, argan oil and peach kernel oil penetrates the hair without any stickiness to deeply nourish and soften. Luminous Smoothing Enhancing Silky System, designed to...

Intensive damage care cream with hair bonding technology. Enrich Bonding Vita Solution The synergetic nourishing effect from a bonding technology, using a patented ingredient* for hair damage repair, and Vita Complex* provides rich nutrients and vitality to distressed hair. Protect Hair From Heat. Hair...