EXTRAORDINARY HYDRATION 30-hour lasting moisturization #30-hour lip balm*. Moisturizing ingredients such as Evening Primrose Oil and phytosterol contained. #112 BORN FREE: contains 10,000ppm of Ceramide**, keeping the lips feel comfortable until the next day. *Results of clinical tests on 33 female adults aged 20~39,...

VOLUME MAKEUP GLOSS TO CREAT BRIGHT AND CLEAR SHEEN Shining glow makes lips look clear and juicy with a plumping makeup look COMFORTABLE AND SMOOTH TEXTURE Improved adherence with less stickiness. Sense of refreshing rather than spicy feeling         *Compared to...

NEW COLORS, NEUTRAL SOFT LOOK Color harmony with a mysterious atmosphere as if a layer of soft blur filter was applied. A neutral soft makeup look completed with the soft velvet texture and rich colors. SOFT BLUR SMUDING A new definition of luxury velvet...

NEW SHEER VELVET A NEW velvet texture that runs over the lips smoothly, almost like a veil of silk, leaving a lustrous and moist velvety finish COMFORT FITTING Blends onto the lips nicely and comfortably and feels almost weightless. A paste that melts at...

COMFORTABLE HYDRATING FORMULA A comfortable, long wear product that provides a comfortable feel. Sheer pop of color and a subtle gloss effect. SHEER TO FULL, BUILDBLE COVERAGE From sheer to full coverage – buildable formula. Able to create natural and bold look depending on...