Beauty is redefined with each era. Amorepacific proposes the NEW BEAUTY of this era as 'your own beauty' and supports everyone in discovering their unique beauty to lead a healthy and happy life.

a 90-day New Beauty journey journal. It includes weekly reflection questions to give you the opportunity to think deeply about yourself and conduct meaningful self-reflection.

Brings vibrant imagination to everyday life. She finds joy and meaning in small, daily things. She works across various fields, including publishing, advertising, and corporate collaborations, turning ordinary moments into art.