OSULLOC began cultivating tea on Jeju Island in 1979, led by Amorepacific founder Suh Sungwhan’s vision to revive Korean tea culture.

Through years of dedication, it transformed barren land into lush tea fields, becoming Korea’s leading tea brand.
The brand is deeply rooted in nature, blending tradition with innovation in its premium tea offerings.
Today, OSULLOC operates exclusive tea houses, including a Tea Museum on Jeju and a flagship in Bukchon, Seoul.